How To Use PLR Articles to Boost Your SEO Ranking In 2023

By Andrew Wilson

What is SEO ranking, and why is it SO important in 2023?

In a nutshell, SEO is everything. The search engines have adapted to people's online behavior, and it's now more important than ever to rank highly on search engine results pages (or SERPs).

For many, it sounds like a science project. It's not. It's an opportunity.

It takes a little knowledge to create a successful SEO strategy, but if your site isn't optimized to meet the needs of your potential customers, you won't be able to convert them.

So, what exactly is SEO? Well, it stands for “Search Engine Optimization” and is about driving traffic to your site.

SEO is the process of optimizing your website to rank highly on the search engines like Google, Yahoo, Baidu, DuckDuckGo, and Bing.

Since Google is the #1 search engine, websites are optimized according to Google's Ranking Factors. You can find an up-to-date list of Google Ranking Factors here.

The #1 Google Ranking Factor is high-quality content

SEO has changed dramatically over the past decade, and web admins are constantly looking for new ways to improve their organic search presence. Quality content is crucial to ranking well with Google, and it's essential for building trust with your audience.

You need to produce high-quality content to rank well for a Google search.

In other words, you need to consistently and frequently publish information that's both useful and interesting to the people searching the web.

For SEO and ranking, the bottom line is that you need high-quality content – lots of it!

And this is where using PLR articles and other material can help.

What is PLR?

PLR, or Private Label Rights, is a non-exclusive license to use a product for commercial purposes. In this case, a PLR content license allows you to edit, rewrite and publish the material without worrying about breaching copyright laws.

PLR or white labeling is increasingly important in the digital world. The benefits of PLR are that it saves time and money because you don't have to create content from scratch or hire a writer.

However, the downside is that other people can buy and use the same PLR products in their business. Some people are worried that using PLR is plagiarism or classed as duplicate content.

Don't believe the myths about duplicate content!

Google explains, “Duplicate content on a site is not grounds for action on that site unless it appears that the intent of the duplicate content is to be deceptive and manipulate search engine results.

(Note: This quote from Google is duplicate content! Am I breaking SEO laws? No, of course not. And Google doesn't think so either.)

You can learn more about the misconceptions surrounding duplicate content in this article by Neil Patel.

In other words, publishing PLR content on your website won't hurt your SEO or rankings if you use it correctly.

Publishing PLR can help you rank higher in the SERPs.

How can you use PLR articles to boost your SEO?

PLR articles are a great way to build content quickly and create compelling blog posts for your site. PLR is also great for promoting your website and making your business more visible in search engines.

Here are the best ways to use PLR to help you rank your site:

Use PLR articles on your blog

Bloggers widely use PLR articles, with an estimated half of all blogs now using them.

However, if you want to rank, you must customize your PLR article first.

Publishing the articles as they are without any modification or editing is not recommended. It won't hurt your SEO, but you are less likely to rank if others have published the same article.

Customizing a PLR article for search engine optimization is quick and straightforward.

As one of my customers said recently:

I'm almost done editing the first one to suit my personality and opinions… I changed nearly all of it, but it went so much faster having the bones already done! Like renovating a house instead of building from the ground up!” Michelle Hunter

You can think of PLR content as a framework to build on.

Remember, you own the rights to rewrite, edit, add to, or make the content say more of what you want. PLR authors write general content so you can take their work and adapt it for your audience. It's normal to need a few changes to the content you bought.

As my happy customer says, it goes so much faster than writing from scratch!

Here are some steps I recommend for adapting your content:

Change the article title – This will become your H1 heading, so use a keyword research tool to add target keywords. Add Subheadings or change them if the article has them already.

Introduce your article – write a short intro to your article in your own words and include your target keyword in the first 100 words.

Add your personality or brand voice – add an example, case study, or personal story—Edit with your audience in mind.

Add an attention-grabbing image – grab some done-for-you graphics or use a tool like Canva to quickly create an infographic or illustration. Ensure you add an optimized ALT tag to your image.

Sign-off with style – include a signature sign-off, call-to-action, and conclusion in your own words at the end.

Paraphrase the rest – with the body copy, try paraphrasing. Paraphrasing is a great way to improve your writing skills. Essentially, it involves restating the critical points of a passage and then adding your thoughts to that text. This will keep the gist of the article while making it sound unique.

Quickly create lead magnets and content upgrades

PLR is an advantage for anyone who wants to build their opt-in email list. You can use PLR to quickly create lead magnets and content upgrades and promote them in your CTAs in your articles, and on your website.

And of course, one thing you should do with your list is to promote your latest blog article or links back to your website.

Use PLR to promote your content on social media

Get your content out there! Social media can be a powerful tool if you're trying to promote a business, product, or blog. The benefits are numerous when you harness the power of social platforms, such as Facebook and Twitter.

You can use done-for-you social media posts to create a promotional campaign for your website or latest blog article. This will get you website traffic because people will click through your social content to your website. In SEO ranking terms, this is called ‘social signals', and Google uses these as a ranking factor.

Promoting your content on social media also means it has more chances to gain backlinks from people sharing your content. This creates a ‘virtuous circle' where the increase in traffic from social media boosts your rankings, increasing search engine traffic.

And the best bit about using PLR content in this way is that you don't need to worry about duplicate content on social networks!

Use PLR articles for guest blogging

Guest blogging is a popular strategy for many online marketers and website owners. It is a great way to generate quality traffic to your blog, build backlinks, increase your search engine visibility – and network within your niche.

You can quickly become a super-star guest blogger by customizing a PLR article and sending it to a blog host in your niche with a link to your website. A win-win all around!

Don't neglect the other Google SEO Ranking Factors


After content, the next most important aspect for ranking your website is the experience people have when they interact with it. People don't simply come to a website and then leave; they interact with content on your website and share that information with others. This interaction is essential to creating an excellent user experience, which is critical in SEO ranking.

To ensure a good user experience, you need to consider your content with regards to:

  • Website design
  • Navigation
  • Loading speed
  • Mobile friendly
  • And most importantly, Domain Authority

Now, to improve your Domain Authority, you need to acquire high-quality backlinks, and to do that, guess what you need?

You need high-quality content, and lots of it!

Stop struggling with consistent content creation, grab our free PLR downloads, and try using a PLR article to boost your SEO today.


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