About Your About Page
Would it surprise you that the “About” page is one of the most important on your site?
Well, it’s true!
Most first-time visitors to a website will click through to your About page to find out:
- Who you are
- What your site is about
- If there’s a genuine business or person behind the website
- Find your contact details
- And to see if your philosophy and personality are aligned with theirs
When visiting a new website, these are critical things to consider.
You’ve looked at your fair share of About pages, so these things are unsurprising. After all, you want to know if you should delve further or move on.
And this is true whether the website sells information products, dog food, or graphic design services.
Even though we know how vital the About page is, it’s still one of the most challenging pages to create.
We’re taught early on that bragging is uncouth, and your About page might feel like you’re showing off.
Most people have difficulty talking about themselves, and we struggle to decide between the first person or the third. Do you include a photo? No way! Yet, if you want your About page to attract your ideal reader and encourage them to investigate your site and offers, you must tackle these things.
The Real Purpose of An About Page
It’s called an ‘About’ page, so you might think your website visitor clicks through to learn more about YOU. That’s the case to some extent, but it’s not the main reason they click.
Someone reads your About page to discover what you can do for them – how you can help them.
So while your About page needs to present who you are, what you do, and why you’re in business, it also must encourage visitors to read more, contact you, and even buy something.
That’s a lot to expect from a single page, and your audience will struggle too.
But with some planning, it’s doable.
That’s why we created this PLR content package:
Craft Your Compelling About Page
How to Write an About Page That Creates an Instant Impact with Your Audience
This PLR content package includes a 30-page guide, 26-page workbook, and templates you can edit and brand as your own, sell or give away to your customers and clients.
You can use this content to teach your audience how to craft the perfect About page for their website or revamp their current About page.
Here’s what you get with the “Craft Your Compelling About Page” package:
Comprehensive Guide (30 pages, 5,810 words) covering:
- Writing Your About Page
- Do You Need an About Page?
- Creating Content for A Compelling About Page
- Know Who You Are Writing For
- Create a Customer Persona
- What Does Your Customer’s Journey Look Like?
- Play Up Your Business's Strengths
- Get Inspired Before Creating Your Content
- Call It ‘About’ – Nothing Else Will Do
- Now the Fun Begins – Writing Your About Page!
- Create a Compelling Headline
- Write a Welcome Statement
- Professional Photo or Video
- Compelling Subheading for Your First Paragraph
- Tell Your Marketing Story
- Social Proof
- Using Video Testimonials on Your About Page
- Creating A Powerful Case Study
- 4 Key Elements of An Effective Case Study
- Summary Paragraph
- Call to Action
- Even More Valuable Information for Your Visitor
- A Few More Tips
- Checking, Testing, and Publishing
- Summary: The 7 Key Elements of a Compelling About Page
- What’s Next?
26-page Workbook (1,654 words)
We’ve taken the actions and exercises from the main guide and created this powerful workbook to make the content process quicker.
About Page Copy Template with Writing Prompts
Use this powerful template to write your content quickly. You’ll go through the creation process step by step, covering each element that makes up a compelling About Page.
About Page Video Script Template
Videos are great for increasing engagement and conversions. You can use the About Page Video Script Template to help create a video for your page.
Sample Customer Persona
Creating a Customer Persona helps you identify your audience's shared characteristics, behaviors, pain points, goals, desires, and dreams. Use this template to create a powerful resource that will enable you to deliver a compelling About Page.
8-page About Page Creation Checklist
Use this checklist to ensure you have covered everything in your copywriting and included all the essential elements.
12 Examples of Engaging About Pages (including graphics)
We’ve put together 12 examples of what About pages should be like. Use this list to get inspired or inspire your audience.
36 Presenter Slide Deck with Presenter Notes
Want to create an online course? You can with this bonus! We’ve taken the guide and made it into a PowerPoint slide deck with speaker notes, so you can deliver a top-notch presentation using this material.
Sales Page Copy
We’ve even written the sales page copy for you – simply copy and paste it into your sales landing page, add your call-to-action buttons and start making sales today!
Thank You Page Copy
After your customer has bought your product, use this copy to create the perfect next step or upsell another product.
Here's a reminder of everything you'll get:
- Comprehensive 30-page Guide (5,810 words)
- 26-page Workbook (1,654 words)
- About Page Copy Template with Writing Prompts
- About Page Video Script Template
- Sample Customer Persona
- 8-page About Page Creation Checklist
- 12 Examples of Engaging About Pages (including graphics)
- 36 Presenter Slide Deck with Presenter Notes
- Sales Page Copy
- Thank You Page Copy
Download this About Page PLR Package Today
Are You Ready to Discover the Many Benefits of Using Private Label Rights (PLR) Content In Your Business?
Hi! I'm Andrew, the founder, and lead content creator at PLR Content Studio!
I aim to share with you the real opportunities and benefits that PLR can bring to small businesses like yours and mine!
Like many small business owners, my early experience with content marketing frustrated me.
Despite spending over $20k on writing courses and hiring ghostwriters, I was still not reaching my audience. I spent hours and hours writing blog articles and not enough time getting clients!
No matter how hard I tried, I could not crack the "content code."
I realized that I was spending far too much time researching, writing, and editing my content, and because of this, I was getting ZERO results.
How I Made Over $8,000 from PLR in Just 2 Hours!
That was until I discovered PLR content, then everything changed…
As a former nutritionist turned digital marketer, I was asked to do a marketing training session for a group of nutritionists in the UK.
I didn't have much time to spare, so I decided to take a chance and bought some Marketing PLR from a reputable supplier.
It cost me less than $200!
And it was the best decision I've ever made for my business!
With this package, I put together a training course for my fellow nutritionists in just a few hours – AND then they paid me over $8,000 to deliver it!
I'm not the only one who has done exceptionally well buying and selling brandable PLR content products; many others have done the same, too, as you can see:
"I chose Andrew's PLR content service because he shared how his content gets great results. There's an art to writing effectively for a website. I was impressed by the content and it's saved so much time."
Gitte Lasson, life coach
"There has been so much content that I have used as the basis of all my marketing plans. Andrew’s workbook and PLR articles helped me to grow my email list. Thanks for all your help."
Adam lloyd, nutritional therapist
"I’ve been using PLR Content Studio for the last couple of months, and I’m so glad I’ve discovered it. I’ve had more success with my marketing campaigns as a result. I used to start each day dreading all the writing I needed to do. This PLR content saves loads of time! I don't know how I'd get all my content created if it weren't for PLR Content Studio. Thank you!"
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"I'm so glad I've discovered PLR Content Studio's done-for-you content. It's excellent and such a time saver. I was able to quickly edit the articles to suit my personality and opinions. Writing and content creation went so much faster having the bones already there! Like renovating a house instead of building from the ground up! I’m excited to have discovered PLR Content! Thank you!"
Marc Smith, United KingdoM
This has inspired me to create more quality PLR products and set up this PLR business to help others like you.
I've been in this game for over eight years now. I've built many blogs and websites for my clients and used PLR content successfully.
The digital world thrives on content!
Without it, many businesses would go out of business.
Using quality PLR in your business means never having to write content from scratch. It can save you vast amounts of time and money!
Give our content packages a go today. You've got nothing to lose!
I'm so confident you'll be happy with the quality of your PLR content from PLRContentStudio.com that I offer a 30-day Money-Back Guarantee to ensure customer satisfaction on all our packages.
Thanks for taking the time to read this.
I listed some of the most common questions I get asked about my products below.
But if there's anything else I can help you with, please get in touch via my contact page.
Until next time, keep well!
Your PLR license lets you publish the content anywhere you want without crediting the original author. You can also edit, re-write, re-brand, or otherwise change the material in any way you wish within the license terms. You can keep any profits associated with marketing or selling the PLR content.
We also make it easy for you by having the same PLR License Agreement for all our products – it doesn't change.
IMPORTANT! The only thing you CAN NOT do with the PLR license is SELL the PLR rights!
PLR products can be edited and posted on your blog, website, social media - or wherever you want! They are also straightforward to repurpose into other formats. For instance, several PLR articles can be turned into a downloadable PDF eBook, which you can use to entice your website visitors to subscribe to your email list.
Adding your expertise, knowledge, and examples to PLR content adds more value for your customers and helps you build your creditability.
PLR products are a versatile way for those who want to save time. They are also great if you don't have the budget to hire a content marketer or purchase professional writing services.
There are several excellent ways to make money from this PLR product, including using it to build your email list and generate new leads and traffic by sharing it on social media. You can repurpose the products you buy from PLR Content Studio into your information products, such as eBooks, reports, courses, and webinars, or add them to a membership site – and, of course, sell them and keep the profit!
All our PLR products come with a free editing and customization guide. We also provide many ideas on repurposing your content to make it unique and stand out. And you can always contact me via my contact page - I'm always happy to help!
HOT TIP: For Success Using Your PLR – Customize, Customize, Customize!
Download this About Page PLR Package Today