Content is Everywhere!
Content marketing is now so fundamental to every single business on the planet, but how often do you create content? Do you have a regular set schedule for content creation, or do you wing it and hope somebody likes and shares it? Where do you currently publish and promote your content? Are you using more than just your blog? Are you producing content in various formats to attract more people?
These questions about content creation and content promotion go hand in hand because you can’t promote your content if you don’t have any created.
Sure, you can share links to other people’s content on social media – and there is a time and a place for that kind of content marketing – but in general, if your entire plan is to direct your followers to other people’s websites, videos, or podcasts, then why should your followers stick with you?
Breaking Through the Writer’s Block Mentality
So many people are plagued with the mindset of, “I don’t have anything new to say,” or, “I don’t know what to write or talk about.” These negative thoughts will certainly make content creation more difficult so let’s turn it around and recognize that content ideas are all around you; you simply need to look for them…
Pay attention to what’s happening in the news and in your niche. What’s the hot topic in your niche right now? Write about that. What’s a breaking news story that is close to your heart? Do a live stream video.
Look around your own business for clues of what people are hungry for. What are the most frequently asked questions about your products or services? Create an infographic.
What administrative shortcuts have you found that save you tons of time and would be helpful to your followers? Create a short report for your list.
Scan your past blog posts and/or videos and make notes about what should be updated with current information and/or strategies. Look through your short reports or eBooks and choose sections that can be recorded as videos, audios or rewritten as blog posts.
Ask your audience what they want. Instead of guessing about their needs, simply ask them with a Facebook poll or a more structured survey. You might just be surprised at the responses you receive.
The content you publish on your blog, social media and emails are vital to growing your business, but you don’t have to start from scratch…
Another alternative is to use Private Label Rights content – content that is pre-written in hot topic areas in your niche that you can edit and publish as your own.
As you can see, this is just the tip of the iceberg when it comes to finding content ideas and filling your content marketing calendar. It’s a mix of paying attention to your business clients, your social media audience, and the world around you.
Don’t Be Afraid to Promote ALL Your Content
Content marketing is about growing your name recognition, so more prospects become interested in your services and your products. But think of how many MORE people you could attract if you promoted more than just your blog. Your audience members are composed of those who prefer visual references, audio, and reading.
Not everyone consumes content in the same way, so you need to learn how to attract each of those learners with your different content formats….
And that’s exactly what you can do in my latest free guide: How to Make Your Content Marketing Rock! 7 Steps to Creating & Promoting Content Effectively. Join the PLR Content Studio for free today and get access to this comprehensive guide to making your content marketing rock!